SMOBLER (PROPRIETARY IP)·YEAR 2025·Phygital

NOVA — Makers. Meets. Metaverse.

IRL Activations
NOVA — Makers. Meets. Metaverse.
01 / THE CHALLENGE

The problem

Web3 conferences talk to Web3. The people who most need to meet — institutions, artists, founders, technologists — keep arriving at separate rooms.

02 / ARCHITECTURAL APPROACH

The solution

NOVA is a Smobler proprietary IP and a celebration of the communities created by and connected with the Smobler ecosystem: an in-real-life festival hosted in sync with major crypto and Web3 events, bringing together innovators, creators and institutions at the frontier of Web3, AI and immersive tech.

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