▸ ABOUT SMOBLER & GLOBAL HUBS

People. Purpose. Possibilities.

Our story began during the pandemic, when three fault lines were exposed: creators were deemed non-essential, businesses had to digitise or risk obsolescence, and consumers wanted engagement they could actually trust. Out of that, Smobler — founded by Dr. Loretta Chen — emerged as an AI-first digital agency and technology solutions provider working across AI, blockchain and intelligent digital experiences. Backed by Enterprise Singapore, IMDA, Brinc and Animoca Brands.

[SG] SingaporeSYNCING
Singapore (Global HQ)
10 Anson Road #22-02, Singapore 079903
[NA] HonoluluSYNCING
Hawai‘i, United States
Wahiawā Value-Added Product Development Center, in partnership with Leeward Community College and the State of Hawai‘i
STUDIO DIRECTION

Leadership

Driven by visionary leadership and cutting-edge technology, guided by our board of directors in AI systems, blockchain, digital bunkering and CPG AI.

Dr. Loretta Chen, Founder and CEO of Smobler

Dr. Loretta Chen

Founder & CEO

Dr. Loretta Chen is a multifaceted and influential figure in the media, education, publishing, performing arts & cultural scene for over two decades. She was the People’s Choice for Nominated Member of Parliament and has been the International Consultant to the Kingdom of Bhutan since 2011. She is a passionate advocate for social equity — challenging the status quo through artistic, literary and entrepreneurial avenues. When the Metaverse came into play, Dr. Chen envisioned a unique opportunity to shape social narratives with technology. Through her latest venture, Smobler, she aims to create a Metaverse for Good to drive positive change, promote inclusivity and leverage emerging technologies to empower and inspire audiences across the globe. Dr. Chen is part of the AWS Women Founders Program, UBS Project Female Founder, a Top 100 Women of the Future, Forbes and Asia’s Most Inspiring, and Most Influential Fintech Voice in Singapore.

Mridhul Pax, Co-Founder & Chief Technology Officer of Smobler

Mridhul Pax

Co-Founder & Chief Technology Officer

Mridhul Pax is an enterprise AI architect who has spent close to two decades building the infrastructure that large-scale software actually runs on. He has held long engineering and architecture tenures at enterprise technology companies including Cisco, VMware and Intuit, working across Linux systems, multi-cloud platforms, DevOps practice and enterprise software architecture for organisations operating at global scale. That foundation now underpins his work in applied AI: designing and shipping enterprise-grade AI systems, from production LLM platforms to the fine-tuning of small, purpose-built language models that give teams real capability without surrendering control of their data or their costs. At Smobler, Pax leads the technology behind the company’s products, translating ambitious creative ideas into architecture that holds up under real users. He believes the next wave of AI belongs to the people who can make it reliable, affordable and genuinely useful, and he builds accordingly.

ADVISORY BOARD

Board of Directors

We are guided by industry leaders in AI systems, enterprise blockchain, and digital infrastructure.

Sebastien Borget, Digital Worlds advisor to Smobler

Sebastien Borget

Advisor, Digital Worlds
Advisory
Evan Cheng, blockchain advisor to Smobler

Evan Cheng

Advisor, Blockchain
Advisory
Desmond Tay, digital bunkering advisor to Smobler

Desmond Tay

Advisor, Digital Bunkering
Advisory
Matas Danielevicius, CPG AI advisor to Smobler

Matas Danielevicius

Advisor, CPG AI
Advisory
Creighton Liu, Hawaii advisor to Smobler

Creighton Liu

Advisor, Hawaii
Advisory
Marc Dragon, blockchain and DeFi advisor to Smobler

Marc Dragon

Advisor, Blockchain & DeFi
Advisory
▸ WORK WITH US

Claim a plot on our roster.

AI engineering, product design, systems architecture and enterprise strategy — across the Singapore HQ and our Honolulu presence.

See all open positions