Doing great while doing good.
Smobler is an AI-first digital agency building intelligent products, AI cost optimization (Slashboard), food security AI (NUTRA), enterprise workflow automation, and verified blockchain infrastructure.
Slashboard platform deployed across enterprise AI workloads and multi-agent operations.
AI cost optimisation
Slashboard: total control over model spend and performance. See what every prompt, API call and agent actually costs, and cut waste without giving up quality.
Multi-model usage analytics, latency monitoring, tokens-per-dollar efficiency benchmarks, automated prompt routing, and spend control guardrails across Meta Llama, OpenAI, Anthropic and custom fine-tunes.
Engineering governance: team quota policies, production oversight, model failover rules, and financial architecture alignment.
- ▸Real-time multi-model spend and token telemetry
- ▸Automated fallback and intelligent prompt routing
- ▸Granular API key rate limiting and team budgets
- ▸Enterprise cost-per-task optimization dashboards
NUTRA, Smobler’s Food AI Operating System, and Robin AI with the Wahiawā Value-Added Product Development Center, Leeward Community College and the State of Hawai‘i.
AI for food security
Compliance and equity through augmented intelligence. NUTRA and Robin AI turn a year of regulatory work into an afternoon.
AI-powered HACCP plans and FDA-compliant nutrition labels in 30 minutes, supplier matching and ranking, SOP generation tuned to local equipment, and real-time cost modelling — built on Meta Llama with retrieval-augmented generation.
The entrepreneur stays in charge: every AI suggestion can be reviewed, edited and overridden, and the platform is kept aligned with the food safety regulation it operates under.
- ▸Open architecture on Meta Llama — customisable, not a black box
- ▸Food-specific domain training and optimisation
- ▸APAC and Native Hawaiian cultural and religious context built in
- ▸End-to-end AI development, intelligent automation, scalable platforms
Enterprise organizations embedding autonomous workflow agents into CRM, support ticketing, voice systems, document extraction, and HR management.
AI business workflows
Automate the work your teams repeat — from lead scoring and customer support to 24/7 voice booking, document extraction, and employee onboarding — with human-in-the-loop guardrails.
Autonomous AI agents embedded into core operations: instant lead qualification, zero-reopen support resolution, 24/7 voice receptionist scheduling, automated document validation, and streamlined HR onboarding.
Human override and safety controls: strict validation rules, safe action boundaries, automated exception routing, and zero-compromise audit logging.
- ▸Lead Qualification: Siemens case study — 2,800 weekly leads processed across 50 validation rules
- ▸Customer Support: Knowledge base answers with zero-reopen resolution metrics
- ▸Voice Reception: 24/7 missed-call recovery & calendar appointment booking
- ▸Document Processing: Microsoft benchmark — 40h/wk saved alongside a 99% error reduction
- ▸Employee Onboarding: FranklinCovey HR workflow slashed from 30 days to 2 hours
Presented with the New York Stock Exchange, Gemini, Nifty Gateway Studio, Skadden, Michigan Ross Executive Education, Unstoppable Domains and Ledger.
Phygital
Where Wall Street, Main Street, Art Row and humanity converge. In-real-life activations, run in sync with the events the audience is already attending.
NOVA is a Smobler proprietary IP and a celebration of the communities created by and connected with the Smobler ecosystem — an IRL festival hosted in sync with major crypto and Web3 events.
Programming, partnerships and production: five editions across Singapore, Austin and Honolulu, plus 60+ activations from Pop Toy Show to IMDA’s Digital for Life Festival.
- ▸NOVA 2023 Singapore — inaugural edition at TOKEN2049
- ▸NOVA 2024 Austin — official SXSW event
- ▸NOVA 2024 Singapore — TOKEN2049 and F1 night race
- ▸NOVA 2025 Singapore — the SG60 edition, presented by the NYSE
Digital Bunkering with Mysten Labs and the Sui Foundation, with Walrus as logistics partner, and Posable for stablecoin settlement.
Blockchain for bunkering
Trust in the open sea. Production-ready blockchain infrastructure for maritime fuel, where compliance and operational integrity are mission-critical.
Smart contracts and NFT-based verification replace manual, paper-based ship refuelling: a vessel requests 300MT, the supplier mints tokenised fuel, delivery is verified by GPS, the contract confirms and mints an NFT receipt, and settlement completes instantly.
Regulatory alignment with Singapore’s 2025 digital bunkering mandate, port operations integration, and the ESG and carbon reporting the industry is now held to.
- ▸Built on Sui with Mysten Labs and the Sui Foundation
- ▸$120B maritime fuel bunkering market
- ▸ESG tracking, carbon metrics, transparent documentation
- ▸Expansion planned across APAC and the ARA ports
Applied across NUTRA, Robin AI and every client-facing model Smobler ships.
Ethical AI practice & safeguards
The commitments that apply to every model Smobler puts in front of a user — written down, not implied.
All AI decisions are traceable and clearly explained for users, and bias is actively monitored and minimised for fair outcomes.
Users can supervise, review and override AI suggestions at any time. Data is protected through secure encryption and strict access controls.
- ▸Data protected by encryption and strict access control
- ▸Every AI decision traceable and explained
- ▸Bias actively monitored and minimised
- ▸Continuously updated to meet food safety and legal regulation
Join us in shaping the future of ethical, immersive phygital tech.
Whether it’s a world, a compliance platform, a settlement layer or a festival — tell us what you’re trying to build and who it’s for.
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