Smobler CEO discusses the power of storytelling and the future of ‘phygital’ worlds
Dr. Loretta Chen on why storytelling, not technology, is the thing that makes a virtual world worth entering.
Smobler founder and CEO Dr. Loretta Chen was filmed by the New York Stock Exchange at NYSE International Day, in conversation with Ashley Mastronardi, content creator at ICE.
The subject is the one the studio keeps returning to: that the phygital frontier is a storytelling problem before it is a technical one, and that technology is the means rather than the point.
Chen appeared at NYSE International Day alongside NBA legend Yao Ming, CNBC’s Jim Cramer and JP Morgan’s Anu Aiyengar. NYSE was title sponsor of NOVA 2025: SG60 Edition, whose artwork lit the exchange’s trading floor cubes at 11 Wall Street.
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