Rewriting the script
The NUS Alumnus profiles Dr. Loretta Chen’s route from theatre and academia to founding a technology studio.
NUS’s alumni magazine, The Alumnus, profiles Dr. Loretta Chen — two decades across media, education, publishing and the performing arts, and the decision to rewrite that script as a technology founder.
Read the full story on The Alumnus, NUS
This dispatch is a condensed overview. Explore the complete publication at alumni.nus.edu.sg.

Smobler CEO discusses the power of storytelling and the future of ‘phygital’ worlds
Dr. Loretta Chen on why storytelling, not technology, is the thing that makes a virtual world worth entering.
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The boons and banes of tomorrow’s storytelling technology
Insignia Ventures Partners interviews Smobler CEO and founder Dr. Loretta Chen on where storytelling technology helps — and where it does not.
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The crypto bros are back: ‘The hubris never really left’
The Straits Times on the return of crypto’s loudest voices — and the operators, Smobler among them, who stayed and built through the quiet years.
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