Smobler partners with Moongate to launch exclusive SG60 digital collectibles at Web Summit

In celebration of Singapore’s 60th anniversary, Smobler announced a collaboration with Moongate to launch a limited-edition SG60 collectible series, blending digital innovation with real-world value for holders.

Each collectible acts as a digital key, granting entry to exclusive events, discounts and community benefits across Smobler’s network of more than 60 partners — a token-gated experience built on Moongate’s Web3 tooling that ties digital assets to physical rewards.

The idea came out of a post-mortem between the two companies on NOVA Singapore, held over TOKEN2049. “We were keen to partner again as our inaugural collaboration saw a full house attended by celebrities like Champ Medici, DJ Agoria, founders, and C-suites from PwC, AWS, The Sandbox, and Animoca Brands,” said founder and CEO Loretta Chen. “Given we are a homegrown Singapore company and Moongate’s core competencies, I thought a special SG60 collection would be the best way to immortalize this moment.”

Beyond individual perks, the two companies set out to onboard a wider group of partners bringing rewards and discounts to holders, and to use Moongate’s loyalty and engagement tools to keep the community active rather than static.

“This collaboration is a wonderful opportunity to celebrate Singapore’s 60th anniversary by bringing people together through unique experiences and community,” said Peter Hui, co-founder of Moongate.