Smobler is a turnkey metaverse architect headquartered in Singapore with representative offices in Asia, North America, Latin America and Africa. It has a strong emphasis on blockchain based gaming, phygital engagement and educational outreach. It is backed by The Sandbox, a portfolio company of Animoca Brands and Brinc.

Infrastructure Solutions

Tokenization for Brands & IPs

Drive community engagement and incentivize participation across social platforms with seamless smart trading, redemption, and asset management solutions.

Decentralized Application (dApp)

Enhance brand and IP experiences with Smobler’s proprietary decentralized marketplace application (dApp) tailored to meet the unique needs of each brand.

Marketplace Integration

Purchase verified digital collectibles directly from the world's leading e-commerce platforms without requiring cryptocurrency or a digital wallet.

Metaverses

Virtual meetup platforms with varied possibilities for interactivity and personalization, including Metaverses for business events and entertainment.

IP Creation

Creating iconic IPs for the Metaverse and Web3 requires a blend of creativity, innovation, and strategic foresight. Our approach combines visually striking designs with conceptually compelling narratives to stand out in the competitive digital landscape.

Augmented Reality

Augmented (AR) and Mixed (MR) Realities. Social media filters (Instagram, Tiktok, Snapchat), also accessible through mobile browsers (WEB AR). Game creation, volumetric and holographic projections, trainments and simulations on real company grounds.

Live Streaming

Specialized broadcasting for livestreams, webinars and other transmissions, through all current platforms (Youtube, Instagram, TikTok, Vimeo, Twitch, Zoom, Meet, Teams, and others) by working with systems such as AWS, Wowza, Theo, Akamai, Dacast and Insta360.

Video Mapping

Immersive mapped projections, internal and external, utilizing high potency intertwined projectors. We can also project in domes for a 360º experience and live content.

Web3 Content

B2B consulting and strategizing, content production and overall WEB3 services: tokenized solutions for expansion and modernization of businesses.

Our Values

A woman founded, minority led business, Smobler is built on its values and IDEALS - inclusion, diversity, equity, access and sustainability.

We pride ourselves on creating jobs for digital creators as well as to enable SMEs and corporates to gain access into the web3 / metaverse space.

Today, Smobler is a pioneer and brand name in the Web3 and Metaverse space.

We firmly believe in co-creating a bigger, brighter, better future for all in the metaverse and it begins with us pioneers as well as like-minded partners who come on board to turn this into a global movement.

Leadership

The driving force behind Smobler

Co-Founder, Chief Executive Officer

Dr Loretta Chen is a multifaceted and influential figure in the media, education, publishing, performing arts & cultural scene for over two decades.

She was the People's Choice for Nominated Member of Parliament and has been the International Consultant to the Kingdom of Bhutan since 2011.

She is a passionate advocate for social equity - challenging the status quo through artistic, literary and entrepreneurial avenues.

When the Metaverse came into play, Dr. Chen envisioned a unique opportunity to shape social narratives with technology.

She founded Smobler, a turnkey metaverse architect that takes brands, IPs and communities to the forefront of Web3, where diversity and accessibility is built right into its core IDEALS.

Today, Smobler is backed by The Sandbox, Brinc; supported by Enterprise Singapore and Info Media Development Authority of Singapore (IMDA).

Through her latest venture, Dr. Chen aims to create a Metaverse for Good to drive positive change, promote inclusivity and leverage emerging technologies to empower and inspire audiences across the globe.

Dr Chen is part of the AWS Women Founders Program, UBS Top 10 Female Founder, recognized as 100 Women of the Future, Forbes and Asia’s Most Inspiring.

Ruel Sarmiento

Co-Founder, Chief Metaverse Architect

Ruel is an architect, exhibition designer, graphic designer, comic book artist, animator, video editor, and game designer.

He worked at the Center for Int’l Trade Expositions and Missions (CITEM) for 3 years and have been involved in various international exhibitions such as Manila FAME, International Food Expo, E-Services, Hong Kong Filmart, Gulf Food Dubai and The World Expo.​Ruel moved to Singapore in 2010 and managed modular and tent structure projects for the Singapore Grand Prix, Singtel, and The Ritz Carlton Hotel to name a few.

He worked for The Activation Group until 2014 and had technical design experience for various brands.

Meet the Team

People. Purpose. Possibilities.

Kieran Hill

Chief Operating Officer

Sharon Beh

Global Head of Partnerships

Sean Duke

Global Head of Marketing

Bruno Sousa

Global Head of Studios

Rafaela Rizzi

Global Head of Production

Johari Frias

Art Director

George Felicita Jr.

Production Manager

Joyce Gan

Admin & Events Manager

Gianna Bui

Brand Manager &
Executive Assistant to CEO

Chris Tran

Advisor
Head of SEA Esports
Riot Games

Leon Koh
(N S Kang Advocates and Solicitors)

Legal

Anand Joice

Game / Level Designer

Ayechan

Voxel Artist

John Paluan

Game Designer

Ekaterina Kirillova

Voxel Artist & Level Designer

Marlon "PapiJaey" Castillo

Level Designer

Yoga Dharma Gunawan

Game / Level Designer

Gabriel Amorim

Voxel Artist Team Lead

Van Dang Nhat Hieu

Voxel Artist

Julianto Bagas Mardika

Voxel Artist

Raymond Nastor

Voxel Artist

Gideone Gargantos

Voxel Artist

Jenny Lyn Mendizabal

Voxel Artist

Oleksii Kulesha

Voxel Artist

Getting started with the Metaverse?

We believe that the Metaverse is mind-blowingly awesome.
See how we use The Sandbox and others as a platform to elevate how we experience brands in the future of Web3.

Learn More

Contact Us

Registered Address: 10 Anson Road #22-02 International Plaza Singapore 079903

Singapore Office: 10 Central Exchange Green, Singapore 138649

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