The Future of Phygital

—From Sandbox Origins to Multi-Platform Storytelling—

Phygital

Where Wall Street, Main Street, Art Row & Humanity Converge

At Smobler, Phygital is where physical presence meets digital depth. We design hybrid experiences that connect institutions, brands, creators, and communities—blending real-world events with immersive technologies to extend reach, engagement, and impact.

From flagship platforms like NOVA, to large-scale public experiences such as Singapore Comic Con, Pop Toy Show, and IMDA’s Digital for Life Festival, we build environments where culture, commerce, and technology intersect.

Whether engaging global leaders, empowering creators, or reaching mass audiences, our phygital experiences are built to resonate beyond the moment—bridging Wall Street and Main Street, Art Row and everyday life, with humanity at the core.

Our Signature Event

NOVA

Smobler’s flagship platform bringing together innovators, creators, and institutions at the forefront of Web3, AI, and immersive tech
Featuring global institutions & brands
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Global Events

New Era of Play

Bringing phygital play to global exhibitions and local heartlands—co-created with cultural and lifestyle partners worldwide
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