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The Future of Phygital

—From Sandbox Origins to Multi-Platform Storytelling—

We are a digital-first agency

Doing great while doing good with brands, IPs, and communities
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Invested in by
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What We Do

We reimagine the future of phygital worlds

At the intersection of AI, blockchain, gaming, and immersive storytelling

Artificial Intelligence

We deploy practical AI that cuts through complexity, automating critical processes so founders and enterprises can move faster with confidence.

Blockchain

We build production-ready blockchain systems that modernize legacy workflows, turning complex operations into secure, scalable on-chain infrastructure.
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Gaming

Whether on-chain or off-chain, we bring ideas to life through immersive gameplay designed to engage players and build lasting communities.
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Phygital

We fuse physical presence with digital innovation, creating hybrid experiences that deepen engagement and extend impact beyond the event.
Our Platforms

We are platform-agnostic

Building across the world's largest platforms and custom metaverses
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Roblox

The ultimate virtual platform with 100M daily active users.
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The Sandbox

The world's leading open metaverse platform.
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Meta Quest

Powering immersive experiences for millions worldwide.
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Smobler XR

Your one-stop, no-code tool to build 3D ecommerce website.
Our Signature Event

NOVA

Smobler’s flagship platform bringing together innovators, creators, and institutions at the forefront of Web3, AI, and immersive tech
Featuring global institutions & brands
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Our Newsletter

Smobler Spotlight

Illuminating the future with the latest news from us
Inside Smobler
6 min read

Year End Wrap

Thank you for an extraordinary 2025 — Another year of trust, imagination, and impact.
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Phygital Event
5 min read

NOVA 2025: SG60 Edition

Smobler bridges Wall Street, frontier tech and Singapore’s innovation ecosystem.
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Phygital Event
7 min read

Pop Toy Show Singapore

Smobler, Teletubbies, and The Singapore Mint unite to bring phygital play to Pop Toy Show Singapore 2025.
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Our Features

In The Press

Discover what the media is saying about us and our work across gaming and immersive tech
Inside Smobler
10 min watch

New York Stock Exchange

Dr. Loretta Chen shares Smobler’s strategy across educational gaming, AI, and blockchain at NYSE International Day 2025.
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Industry Insights
15 min watch

On Call with Insignia

Dr. Loretta Chen discusses the boons and banes of storytelling technology in this SG60 episode at Smobler's NOVA.
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Inside Smobler
8 min watch

Channel News Asia

On Innovations That Matter, Smobler shares how it is disrupting industries through innovation and impact.
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The Straits Times

The return of "crypto bros (and girls)" with rising Bitcoin prices—the hubris never really left.
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Inside Smobler
9 min read

AlumNUS

An inspiring story of Dr. Loretta Chen's unconventional path from theatre to the Metaverse.
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Inside Smobler
3 min watch

Singtel

Dr. Loretta Chen and Estee Ong, Singtel’s retail leader, get real about what it takes to embrace change.
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Inside Smobler
5 min read

Her World

Dr. Loretta Chen on breaking barriers and building the future of Web3 with Smobler.
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Lianhe Zaobao

Re-defining the Metaverse: Work, Play, and Everyday Living take precedence as the space continues to grow.
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Inside Smobler
10 min read

SG Global Network

How Dr. Loretta Chen became a technopreneur in Hawaii and consultant to Bhutan.
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Vogue Singapore

The BMW Neue Klasse and Dr. Loretta Chen share an electrifying vision for the future of sustainability.
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Forbes

From glass ceiling to digital frontier: Women in Web3 and AI are essential.
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Channel News Asia

As the edutech landscape continues to grow, Singapore firms look to the US to grow their business.
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Our Clients
Our Partners

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